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  • The Elegant Variation is "Fowler’s (1926, 1965) term for the inept writer’s overstrained efforts at freshness or vividness of expression. Prose guilty of elegant variation calls attention to itself and doesn’t permit its ideas to seem naturally clear. It typically seeks fancy new words for familiar things, and it scrambles for synonyms in order to avoid at all costs repeating a word, even though repetition might be the natural, normal thing to do: The audience had a certain bovine placidity, instead of The audience was as placid as cows. Elegant variation is often the rock, and a stereotype, a cliché, or a tired metaphor the hard place between which inexperienced or foolish writers come to grief. The familiar middle ground in treating these homely topics is almost always the safest. In untrained or unrestrained hands, a thesaurus can be dangerous."
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October 06, 2008

MORNING WOOD

James Wood weighs in on the distortion of language in the presidential campaign.

But we all need words, and both campaigns wrestle every day over them. Words are up for grabs: just follow the lipstick traces. For days, the McCain camp accused Obama of likening Governor Palin to a pig, because he likened a retooled political message to a pig with lipstick. Eventually, McCain (who had previously described Senator Hillary Clinton’s health-care plan as a pig with lipstick) was forced to fudge. No, he conceded, Senator Obama had not called Governor Palin a pig, “but I know he chooses his words carefully, and it was the wrong thing to say.” This was instructive, not least because it sounded like implicit praise: maybe I don’t choose my words very carefully, but he does, so he should have chosen them more carefully.

Posted by at 08:11 AM in Obsessions |

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