PW (subscription only) reports that the opening of Fahrenheit 9/11 has been a boon to Scribner's House of Bush, House of Saud.
After the movie's big opening weekend, Unger's book climbed the bestseller chart on Amazon.com and his phone began ringing with media requests. "The book's been out for a while and I thought things had died down, but wow," Unger told PW Daily this afternoon. The book spent six weeks on the New York Times bestseller list after it was published in March. But Unger said some media ignored the book. "On some level, when it initially came out, it was sort of outside the comfort zone of the mainstream media and it kind of worked its way in."
Even when he did television and radio appearances, Unger said, the reaction was nothing like what he's experiencing because of the movie. "When I appear on a talk show, I know people are doing the dishes or whatever, but when they pay to sit in the theater, it has a different impact."
The book, which had ranked below 100 on Amazon before the movie, hit as high as 37 today. After an initial printing of 100,000 copies, the book has been back to press five times for a total of 145,000 copies. It has also just been given a new cover that touts the Fahrenheit 9/11 connection.
On a related note, my Fahrenheit 9/11 post yesterday generated some comments both on blog and off. Since I've been asked to expand on my thoughts a bit, I'll say this:
I've always had the same criticism of Moore's style. He's essentially a sucker for the cheap shot (i.e., the Heston interlude in Bowling for Columbine). And I think that can limit how far his message goes. (Frankly, I think his stupid and naive support of Ralph Nader in 2000 is far worse than any filmic sins he's ever commited.) HOWEVER:
I don't have the least problem with his turning in a blistering piece of agitprop. The right has long made clear they have no use whatsoever for the facts, spouting some of the vilest lies I've ever heard. And, history shows, it's effective. So I refuse to be bound by Marquis of Queensbury rules while the other side is flinging shit in my eyes at every turn. But the fact is that, even after reading Hitch's diatribe, I am not aware of a single untruth in the film, no out and out whoppers of the caliber that the right specializes in. Is there heavy spin? Sure. Selective editing. You betcha. But it is, after all, a polemic and should be viewed in that light.
The fact is that when I saw the film with Dr. Wife I was critical of a few things, most particulary the images of idyllic Iraq, as well as some of the more graphic footage. (This is where Moore's logic can get muddy - if death of innocents is the reason not to go to war, then there's not a war in history that could have taken place. But if it isn't - and here there were many better reasons not to do so - then the footage begins to feel gratuitous.) However in the main, Moore was merely pulling together what he'd been handed - Bush seems to excel at allowing himself to be caught looking like a feckless clown - and, as in a closing argument in a courtoom, there's no reason at all not to emphasize the facts in a way that favors your argument.
Is he a self-promoter? Yep. So? Clearly, this weekend's box office shows he's a successful self-promoter and given what he's promoting, I'm fine with that. The fact is that this is not a country that - by and large - responds to subtle argument and reasons (another thing the right knows so well). The electorate generally needs to be beaten bluntly over the head. And I'm pleased that someone is finally beating from the left.
What I'd like to see now is for Lion's Gate to offer PBS one free airing of the film on October 15. Or else have the DNC buy some network time. You listening, Mike?