The excellent independent press Soft Skull has joined the ranks of publishers hosting blogs on their websites. They clearly understand the gist of what blogs are all about:
This blog will pontificate on matters whereon we feel qualified to speak, whether or not we in fact are qualified—everything from such perennials as "Author Tours—Are they Worth It?" and "Advertising—Does it Sell Books?," to newsy spur-of-the-moment stuff about natural disasters and unnatural incompetence, to our stance on Google Print for Publishers (will someone let us file an amicus brief on behalf of Google, pro bono, of course). And, because it's coming up so soon, and because unlike Book Expo America it appears not to be an endeavor subject to much blogging, my dispatches from the Frankfurt Book Fair. Category="Pontification," although Frankfurt may get its own cataegory, we're thinking this one through.
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