February 02, 2006



This is indeed a shameless quid pro quo. But to think about this issue seriously and to play the devil's advocate, don't you think that advertising on blogs is inevitable? And I'm not talking about the obnoxious advertising that currently exists. I'm suggesting that the balance of media power is shifting more towards the blogs and that bloggers, as a result, will be able to set up the kind of non-intrusive and ethical advertising form of their choice.

Steve Clackson

I think it also depends on the nature of the blog. I wouldn't accept the terms for my blog but for a blog like Dooce I see no problem, she will have lots to talk about.


Ads are one thing, and yes, we see those already. But trading links seems different - links are usually endorsements, judgment calls made by the house on taste and recommendations. Once those are up for sale, they become meaningless, don't you think? Again, Hauslaib is a sleazy whore so links on Jossip don't mean much as it is. But for other sites, I do think this brings up a deepening credibility question.

David Hauslaib, Jossip

"Wunderwhore." I must say, I'm flattered you'd honor me with such a distinguished label.

The Bloggers in Amsterdam trip is more a business arrangement than a typical junket. Were you to have read the details on the site (which you, ahem, link to, so I'm assuming you did), you would understand that editorial coverage is not part of this relationship. Instead, advertising space is offered in exchange for the trip.

Editorial and advertising are two wholly different realms on Jossip and we treat them as such. As a NYU j-schooler and publishing industry vet, I imagine you're aware of the difference.

This is a barter arrangement, not a pay-for-play deal. Were editorial coverage a requirement to participate, this would be a very different conversation.

Email me your postal address and I'll drop you a postcard. Cheers.


Jeez, David, you're, ahem, a defensive little bastard, aren't you? I suppose that speaks for itself - the gossipmonger doth protest a bit too much. But if you'd actually, ahem, read the post and the comments thread you'd have seen it only refers to link and ads. So not sure why you're fixated on, ahem, editorial unless you have a, ahem, guilty conscience. And I'd be happy to email if only you'd had to courage to leave a legitimate email address.

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