I've been added at the last minute to a BEA panel "The Author-preneur: Balancing Authorship and the New Business of Brand-building," in which I expect to present the ambivalent if not dissenting view. It will be held on Thursday, May 29 at 4:00PM, and my co-panelists will be Betsy Amster, Ron Hogan, Kim Ricketts and moderator Kevin Smokler. For other BEA events and updated appearance info, go here.
Just talk about Ezra Pound banging the drum for Modernism – these foolish damn marketing kids think everything they do is Genesis.
Posted by: Daniel | May 27, 2008 at 11:49 AM
Mark, with your blog, your reviews and general visibiility, you are the poster child for "building the brand" at least as far as literary fiction goes. If the fiction's good (and it is) I can't imagine an agent or publisher not being pleased with your all around efforts at building the brand, even if you're not doing it as a conscious goal. So I'm really interested in what your dissenting opinion is - of course I know that means I'll probably be schooled in how naive I am about all this and the world in general.
Posted by: Carl | May 29, 2008 at 03:49 PM